Why Writing a Book is Good for You

Is it balanced and usable to write for both nonfiction and fiction? Well the answer to that is that it is balanced. Actually, 90% of what’s going to be on the in the video shown below is equally applicable to writing and publishing in both categories. It doesn’t … there is so much, people tend to think of this as being very different. From a marketing point of view they are quite similar, though from some respects it can be a lot easier to promote a niche non-fiction book. If you write fiction in a very specific sub-genre, you’ll have an advantage when it comes to book marketing.

A lot of the stuff does not necessarily need to be tailored. They will be points in the process where I’ll highlight the differences.

Say okay, do it A,B, C if it’s a fiction book, A, B, C if it’s a nonfiction book X, Y, Z. If for the differences I’ll highlight those as we go through. Most of the stuff, you probably missed this because it was fairly earlier on. I gave the example that, you want to have a great title and a great subtitle and they need to work together in specific ways. I said that, a lot of … most nonfiction books or a lot of nonfiction books will have a subtitle but a lot of nonfiction books won’t. They are missing a big trick there it’s a good way of marketing the book. You should definitely have I would definitely recommend a subtitle for fiction and nonfiction. That’s just one example there of things where what people do in fiction nonfiction is often different.

Actually from a marketing point of view, they should be doing the same thing. It will cover, it will essentially cover both. My writing is I’ve written a fiction book but my writing is primarily nonfiction. If you are a fiction writer it will cover you for that too equally well.

I’m throwing in book covers on some of the specific differences between … basically the same similarities between fiction and nonfiction, when writing a book description. Also ways that you can tailor it depending on whether you have let’s say a fiction book, a cookbook, a children’s book, a nonfiction. Highlighting some of the different popular books showing how let’s say a fiction book would use a subtitle effectively, how a children’s book would use a subtitle to market it. Which is a little bit different than the nonfiction. It’s like the principles are always the same.

Because marketing and human psychology if you get big enough context it’s the same no matter what type of book it is. When you get into some of the nitty gritty details, you see little fine points where you can tweak it one way or another. That’s actually part of the bonus I’m throwing in where I go over some of those details. People, there is a difference between fiction and nonfiction but like you said about 90% of it is the same. It’s very minor little translations here and there whenever you say okay it’s talking about something and how do I apply this. Let’s say he’s using a nonfiction example but there is almost always a way that you can translate that into fiction.

Latest from Brene Brown

In this article I want to talk about a book I came across called The Gifts of Imperfection. It’s by this amazing woman and accomplished researcher, Brene Brown. If you haven’t heard of her, you must be sleeping under a rock.

About Brown

She’s a shame researcher who writes a blog but has now a handful of bestselling self-help books on achieving authenticity and personal growth through a variety of means.

Instead of the usual concepts that include “loving yourself” and “guided meditation”, Brown breaks things down for those of us who don’t like the woo-woo and are more likely to be persuaded by facts accrued through academic research. That’s exactly what she does in her books.

She’s documented the interviews of thousands of people who share their experiences, stories, and life paths. By compiling the data, Brown has revealed some amazing findings. The most inspiring that we can choose to live “wholeheartedly” despite our upbringing, despite our past experiences and despite previous choices. If we want to change course, it’s an uphill battle, but the rewards are worth it.

For those of you turned off by the study and learning of authenticity through scientific means, stick with me—it’s amazing. Brene Brown is a self-admitted perfectionist who once believed getting straight A’s, keeping a clean house and going to church was the way to live a fulfilled life. Essentially, doing “the right thing”.

Now she’ll be the first to tell you that though she once thought the only things that mattered were things that could be measured, she’s made the realization that “if it can be measured, it’s probably not that important”.

Believe it or not, this came from her scientific research. Oh, the irony.

However cruel this irony felt at first, the truth is that it was a gift in so many, many ways. Our next article will explore those gifts further.

Designing for a good book cover

In part two I just want to say, touch on how I got into book cover design. But and here is the big but, I lost a lot of money. The reason was the business had high time commitments. Now although it was an online book cover design business and we got clients online, the service we were giving was basically a traditional service business. We had myself plus three full time staff, we had a back of telephone operators, we had surveyors who used to go out to properties on a, we paid them on a per job basis. We had obviously the website to run but we also had a lot of expensive portals we used to advertise closed properties on. I lost $36,000 just in 2012 which is $3,000 a month which is a lot of money to be going down the drain effectively.

Because we have this book cover design business with these huge overheads. If you just remember back to that slide from a moment ago where I’ve shown you how publishing on CreateSpace and Kindle is the ultimate online business. Contrast this last year when I lost $36,000 to January after I published Crash it with Kindle. Where in its first month, CreateSpace and Kindle made $2,000. I was going from a $3,000 loss to a $2,000 profit just in one month. It was one of the reasons that I’m a big fan of Kindle publishing. In the meantime, I’d written several self published books. I wrote my first book actually back in ‘98 it was a thriller with a crappy book cover design. This was back in the day when you needed to have an agent to get in front of a publisher to have any chance of getting published.

I couldn’t get a professional book cover design, couldn’t get a publisher, the book ended up sitting on the shelf unfinished. In 2004 I had another crack at it, I wrote a diet and weight loss book and again I had this same thing I couldn’t get an agent. The feedback from the agents was, it’s a good book but it’s such a saturated market place, so competitive that you need some celebrity to endorse it to give it traction. Of course this is way back before the days of CreateSpace and Kindle. I didn’t want a celebrity to front my books it was my work, it was this labor of love. That sat on the shelf gathering dust as well and then here is one things changed. In mid 2012, I discovered Kindle direct publishing which is KDP.

Having discovered that I wrote my third book in October 2012 this was a real estate book. This wasn’t about at the time this was not about getting royalties. This was about a positioning tool for my online book cover design business, that was the rationale behind the book, setting myself up as an expert. Having written that book, I then had to figure out exactly how to market it. Here for more. Now luckily I had four years of online marketing experience behind me. Because I find online marketing so fascinating, I’ve spent a lot of money on courses, been to a lot of seminars. Done a lot of things with my website and so I had a very good foundation. I needed to fill in the Kindle specific gap.

I went off and I did some CreateSpace, Kindle and Amazon publishing courses, read multiple books on the subject. Wrote out this plan for how it’s going to market my real estate book and ensure a good book cover design. Then a few days after I’d finished this plan, I suddenly had this realization that, I had the blueprint for a book as well. Because I love online marketing, because I love to teach and because I love to write, I felt well this is a way of combining all three. I ended up in November 2012 writing my fourth book which was CreateSpace and Kindle.

In January, it was a three time number one bestseller on Amazon and just to stress that’s in their paid list not in the free list. Three times number one bestseller in January this year. As I just mentioned earlier, it made $1,984 in the first month and that is in a niche category not a big huge category like Weight Loss for example. Or fiction, romance, some huge category. This is a relatively small category just one book nearly $2,000. Another great thing was I built a list of over 500 buyers actually that’s over 600 now in four months. It worked out, here is the thing if you’ve ever tried to build a list normally very often it costs you money. I’ve had friends paying $70 a lead for Facebook traffic and so on.


Vulnerability and Writing

In this article we’ll cover a bit on book cover design and a bit on book publishing. In the last article we talked about how TMS and pain can be influenced by our book writing. Next we’ll dive deeper into the real reason you publish, how to write in your authentic voice and why you need to be aware of the importance of great book cover design. (We like CoverDesignStudio)

How many book publishers or self published writers have you met? How many have your really gotten to know? I know a few, and I can attest that while some have come along on the path of authenticity, others write books as a way to deal with their own anxiety and stress. The repressed emotions they are managing cannot be handled by attending a yoga class a couple of times a week—they must be self published authors, completely engrossed in their subject.

I bring this up because mastering book design serves as another distraction from the emotions they haven’t yet resolved or learned to deal with. By no means do all writers or teachers suffer this problem, but it’s worth looking at. Why are we so quick to dismiss our own book covers design?

Are you writing to please others? Do you make yourself vulnerable when you write—note authentic is not the same as over-sharing or divulging too much information. Are you putting an equal amount of focus on your writing as you are on your book cover design? I ask, because very few people I talk to are invested in the final look of their book cover.

If writing has become a shield from which to hide behind or a form of escape from real life, it may not be serving you the way you think. Getting your thoughts out can certainly be valuable, but being a perfectionist and worrying about the way people perceive you is not authenticity.

How do you know when your book represents your authentic self? We’re so conditioned to plow ahead, invite the busiest life we can form and show the world we can do it all. Unfortunately, none of this really looks like an authentic life.

This is precisely why it takes so much courage to live true to ourselves and own our unique gifts. We can’t share those with the world when we’re running around like headless chickens.

Now that I have your attention, the next articles will focus on that very bravery.

What do you think?

The stressors of Self Publishing

I know this is off the topic of our usual discussion or what we aim to talk about, but I’ve recently become obsessed with the kinds of pressure writers and publishers put on themselves. MP910216414

In particular, anyone who makes a living on their own and is responsible for creating every single one of their own paychecks. I don’t want to start down the road that there is less security in self-employment. I don’t believe that. It does feel less secure at times because you’re the responsible party. This creates a different kind of stress than what we see caused by a demanding or unreasonable boss or negative work environment.

For some, the stress is better, for others this type of stress is unbearable. Nonetheless, they can both lead to similar types of stress related bodily symptoms that include headaches, stomach problems and back pain.


This doesn’t even take into account the posture you use when you’re writing at your desk, researching for long hours at a stretch or proofreading your work for the hundredth time.

Ergonomics in the work environment are taken very seriously by major employers such as Microsoft. You should take them just as seriously working from home. If you have pain in your wrist from typing, you may want to adjust your chair or your desk height.

If you hunch over when you’re learning and researching, you could end up with neck or shoulder pain. These small nuisances can lead to ongoing problems that don’t want to heal easily on their own. Take it from one who knows.

Perfectionism and Publishing

What happens though when ­the publishing bubble has burst and we must seek out learning and personal growth elsewhere? What happens when the back pain catches up with us and we must begin toID-10031365 find healing and authenticity in a new place?

I for one, am scared to death of what this means. I make a living self publishing. I suffer from what some people describe as “Dr Sarno back pain”. Dr. Sarno, a physician from NYU Medical, has labeled this pain TMS (tension myositis syndrome). Will I finally have a clinic I can go to? Or will it be an online source where I can vent my frustrations and repressed anger to virtual strangers online?

So far the only option is MindBodySchool and a few others.

In a book Sarno recently published called “MindBody Prescription” you can read about how emotions fuel not only emotional pain but physical pain—primarily in the back and neck.

Perhaps freedom from publishing will mean freedom from repressed emotions. It’s doubtful that could be the case. On the other hand, maybe all the writing and editing we do is more for our own good than anyone else’s. Do we care if anyone reads or buys the book? Of course we do.

The bigger question is, how much our readership is tied to our own self-worth. If readers can bring worthiness, they can take it away. As we learn to be more authentic, which we often claim to do through our blogs and books, we must also learn to put ourselves out there without expecting or demanding perfectionism. Dr. Sarno believes perfectionism is the root cause of TMS pain and Dr. Brene Brown describes perfectionism as a “twenty-ton shield”.

Who are we really trying to please here? Ourselves or others? Are we willing to do what it takes to get rid of pain, food allergies and all of the other trendy ailments of the day if it means being vulnerable. Because according to the experts, the research insists that we must.

What do you think?

Publishing for Online Learning

Going to back to the insistence that people always rebel against what becomes the status quo, I’d like to mention some recent rebellion.


The past several decades and generations of women have included a committed path to achieve equal rights in the workforce. Working as a woman was a point of pride and doing it all is representation of succeeding in society as a woman. What has come with it has been both fulfilling and exhausting. Women have come away with back pain, stress and a loss of meaning—or so some would say.

As a result, we see books like “Lean Out”, which describes a movement of middle-class women, who instead of working, paying for daycare and having little time or energy left for their families, have chosen a simpler life. Instead of joining the force, they are daring greatly enough to say no. They know how hard the women have come before them have worked, and despite the pressure to live up to a societal expectation, they are making a different, and bold choice. The choice to stay home, have less material goods and more time connected to their children and families.

This generation feels they have nothing to prove with a career. If they want one great, if not, that’s okay too. These choices have allowed them to avoid the huge percentage of women who experience back pain, neck pain, and other ailments that we know are caused by stress and repressed emotions, required for many careers. Can stress cause back pain? Yes it can indeed!

Dr. John Sarno has treated these types of ailments in both men and women for decades. It’s a very real condition that even stay-at home moms can experience if they resent the work they do. To learn more about treating it, go to www.mindbodyschool.com


Many of these women have turned to publishing. Mommy blogs. Books. Self-publishing options. They can make a scant income (sometimes) and do something that feels “outside the home” to create a well rounded life.

The Decade of Publishing

Many say the previous decade was the decade of self-publishing. Anyone (even your grandma) can publish a blog, write a book or sell an article for Kindle. Educators have begun to publish courses online that can be studied by students all over the globe.

Where then, will the future of writing, learning and personal growth take us? If the last ten years were the decade of publishing, does that mean our future self-help and self-diagnosing will NOT happen online? Or does it simply mean that solving problems, be they medical or personal become so second nature and easy to access that we will move to the next level?

My real concern is that so many people seem to be thriving on the web. You can cure your chronic pain and you can self-actualize, apparently without ever leaving your desk. What happens when we’ve finally tapped it out? I feel we’re on the brink of bursting another bubble. This time it’s the publishing bubble, made possible by the information age.

Where will we all go? What will we all do when no one wants to read our writing, when no one wants to take an online course, when people rebel (as they always do) and demand face time instead of screen time.

Santa Barbara City College Number One Community College in the USWill we back to community college courses for fun and personal expansion? Will healthcare demands mean more time with our doctors?

I doubt it. I expect “face time” will happen through a screen and not through personal touch. What do you think? Share your comments.